Analysis of Digipaks - Lemonade, Beyonce

Lemonade is Beyoncé’s sixth studio album; it was released on the 23rd April 2016. It was released by Beyoncé’s own record label Parkwood Entertainment, and distributed through Columbia records, a subsidiary of Sony Music Entertainment and the record label Beyoncé is signed to. Lemonade is Beyoncé’s second visual album, it is darker than her previous album, Beyoncé. While Beyoncé is mainly known for her R&B background, this album explores many genres such as pop, blues, rock, hip hop, soul, funk and country. She also has many guest artists James Blake, in 'Forward', Kendrick Lamar, in 'Freedom, The Weeknd, in '6 Inch,' and Jack White, in 'Don't Hurt Yourself'. Beyoncé exclusively released this album on Tidal, the streaming service, owned by Beyoncé and her husband, Jay Z. However, two days later the album was available to purchase on Amazon and iTunes, though has still not been released on any other streaming sites. Lemonade debuted at Number 1 on the US Billboard 200. This album features her song 'Formation' a single she released in responce to police brutality against black people in america, this will have done well to promote the album, though this probaly wasnt her main motive for releasing the song.

The cover to Beyoncé’s album features her in an expensive looking fur coat, the fur coat will help to represent her wealth. Beyoncé’s face is also slightly distorted in the front cover, this will be to bring attention to the title of the album, it will make it stand out more rather than having all the attention on her face, it also shows that she doesn't even have to have her face showing for the album to get noticed, it already obvious its Beyoncé. Beyoncé also has her hair styled in a typical style in black culture, called cornrows. This helps add to the feel of black power portrayed heavily in the album. The back cover of the Digipak is from the same photoshoot, which happens to be on the set of the 'Don't Hurt Yourself' video. This back page shows her face, though it is darkened by a shadow cast across her face, continuing to suggest that her face isn’t important, it’s the content of the album that is important.

The inside of her digipak features another picture of the traditional black cultural hairstyle, the cornrows, again showing her support for the black community and also showing that she a strong black woman. The CD case contains two disks, one is a simple yellow and seemingly see-through disk, and the other is a light yellow. one of these will be the DVD disk for the albums film, and the other will be the CD disk that hold the music. the disks are very simple, there doesn’t appear to be any writing on them, this will help me to decide what sort of CD's I should design when it comes to making my digipack.

Inside of the booklet inside of Beyonces CD case for Lemonade, Beyonce has included photos taken from the music videos in her visual album film.  Each track photo is paired to  a different feeling, for example 'Dont Hurt Yourself' is paired with the Anger and 'Sorry' is paired with Apathy. The pictures are very bold and show her to be a strong woman.