Taylor Swift has obviously used red font, to promote her album 'Red'. The font is the main feature of the advert, so it automatically draws the eye. The long shot of her is quite plain, and nothing on her outfit is revealing, so she is the complete opposite to Laura Mulrey's theory of the 'male gaze' as she Taylor Swift is quite covered but is still able to sell millions of records. The background is black and white but it has a slight red hue to it, creating an artistic effect. The advert includes a tagline advertising her song 'we are never getting back together' as saying it is a number 1 multi-platinum selling single, this will cause people to see that she performed that single and see how successful it is, so they will want to go out and buy it. In the bottom right of this advert, there is website information so people can get more information if they want to. At the bottom of the poster spread across the whole width, there is an advertisement about how if you buy the album at Target, an American supermarket, you will get three bonus tracks, this deal with target will be profiting both Target and Taylor Swift herself.
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