Preliminary Task 2 - Planning

For this task we each got a 20 second section of the video that we had to analyse. We have to recreate the first 1 minute and 15 of Jessie J's 'who's laughing now?'. This is a shot by shot storyline of her video, so we can follow it easier and get the video as accurate as we can.

Preliminary Task 1 - Task Outline and Real Video

For our preliminary task, we have to recreate the first 1 minute and 15 seconds of Jessie J's 'who's laughing now'. My group consists of Harriet, Mia, Sam and I.

Research into Another Student's Work

Harry Smith

Research

• Strengths
• He has attempted to use different formats to present his work
• His work is neatly presented 
• Weaknesses
• Can be lacking in detail in some of his posts
• Hardly includes images in his earlier posts

Planning

• Strengths

• Posts include lots of pictures
• Posts are detailed 
• He has included a video on just planning his shots for his music video, showing he is taking the projects seriously
• Weaknesses
• There is a limited range of multi media formats

Music Video

• Strengths
• The camera angles he uses are crearive and well shot
• It is filmed well and looks like a real music video
• Weaknesses
• the lipsyncing is out of sync
• the quality of the video is slightly out of focus.

Digipak

• Strengths
• His photos all follow a theme and work very well together
• Weaknesses
• The quality of some of the photos is poor

Magazine Advertisement 

• Strengths
• The photos he uses is good quality
• Weaknesses
• The font could be better

Evaluations

• Strengths
• He has used several different multi-media formats
• He has included voice overs, to add commentary to his work
• Weaknesses
• Posts could be more detailed

This blog doesn't have a clear menu bar; this is something I will ensure I have included on my blog so that my work can be found easily. The layout is simple and neat, the posts are easy to read, this si something I will aim to do when writing my blog posts.

Research into Another Student's Work

Elinor Kirk

Research

• Strengths 
• She has attempted to use different formats in her work
• She includes lots of pictures and fully explains them
• Her analysis is very detailed

• Weaknesses
• She lacks formats, it is mainly text with some photos

Planning

• Strengths

• She has written many detailed posts and has often written posts with her inspirations on and has made mood-boards
• She has used online programs such as polyvore or pintrest to create an ideal outfit for her music video 
• Weaknesses
• There are some posts that could be more detailed, like her storyboard. She could have explained some of the shots

Music Video

• Strengths 
• The shots are obviously well thought out and very well put together
• The shots flowed together very well
• Weaknesses
• The lipsyncing seems slightly forced, not natural at all

Digipak

• Strengths
• The digipak is very representative of real Lorde CD covers.
• Weaknesses
• The editing doesn't quite fit, the girl has very obviously been placed on the black background.

Magazine Advertisement 

• Strengths 
• The sans serif white font works very well for this magazine advert, it looks very modern and fits very well
• The advert looks quite realistic.
• Weaknesses 
• The editing, much like the digipak, looks like the girl has been placed on the background and it doesn't look natural

Evaluation

• Strengths
• Each evaluation is a different format making it much more interesting
• All evaluations are in great depth, very well analysed.

From looking at this blog, it has helped me to see what I have to do to make sure my blog is done to a high level. I have learnt that I need to include lots of different formats to make my blog more interesting and I need to keep all my work to a high standard, like this blog has done.

Shot by Shot analysis of 30 seconds of a real video

Track:    A Change of Heart                                              
Artist:    The 1975 
Director: Tim Mattia                                 
Release Date: 21st April 2016
Length of video: 4:47
Number of shots in entire video: 130
Average length of shot: 4 seconds

Number of shots in 30 second segment: 10
Within the 30 second segment there are:
Number of CU: 2
Number of ECU: 0
Number of LS: 3
Number of MS: 3
Number of panning shots: 0
Number of tilts: 1
Other shots: 2 shots of just text


Analysis - what have you learnt from this process?

I have learnt that music videos usually use invisable editing to make it seem like the video is flowing well, I have also learnt that they have many shots in them, though some of these shots are very similar and would have likely have been filmed all in one take and just cut down and placed throughout the video. I have also learnt that most music videos, have a storyline behind them, though some have some dance parts to them, they are mostlt there to aid the storyline.