Thursday, 14 July 2016

Analysis of Digipaks - Lana Del Rey, Ultraviolence


Lana Del Rey's Ultraviolence Digipak only has 4 panels, the cd is not placed on one of these panels insead it is placed between an inside panel and the backcover, this is different to other digipaks I have analysed. The cd has an intresting design, it is covered in multicoloured flowers on, they are a vibrant blue, gold and red. This makes it appear more expensive as they look luxurious. The front cover is very simple, it is just a image of her stood next to a vintage car. The title is in very big and bold white font, it is spread over the whole width of the bottom of the album cover. The cover is black and white causing it to appear classic and elegant. The inside panels are just an image of the new york skyline spread over the two pages, its very simple, it doesnt really give anything away about the album.


The back cover has bold white sans-serif font for its tracklisting, it tooks very modern and it covers both sides of the back cover. Showing that the album is more important than the artist. The small print at the bottom of the back cover, has information about copyright, the album producers and other information.

When looking at the images compared to the album title and even some of the track list, it shows a real juxtaposition. The images of her are soft, and while she doesn't have a smile on her face she doesn't appear sad, like some of the track list songs would such as 'pretty when you cry' and 'sad girl'. She also does not look the slightest bit agressive like the album title 'Ultraviolence' would suggest.

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