The image is very vibrant and colour, this makes it very eye catching. Katy Perry is the center of this image, drawing the attention straight to her. She is using direct address as she is looking directly into the camera, causing the advertisement to be more personal, it's like she is looking right at you asking you to buy her album. This can increase sales of the album as people feel like they have more of a personal connection. This can link to the theorist Dyers ideas of star image paradoxes, as in this picture Katy Perry is both present, thorough the way she is staring directly at us, and absent, through the way that it is simply a picture and she is not stood talking to us. The font she has used for this advert is very modern, all the writing is sans-serif. The font used for her name is similar to neon lights used in stereotypical 1950's diners, this makes it stand out as its interesting and quite unusual. The poster also includes a tagline about her recent singles featured on the album. In the bottom right corner there are website links, so that if you wanted to get more information on the upcoming album or Katy Perry in general, you can visit these websites to find out more. Her body language in the image is very open, her pose is considered sexy, and that is further emphasised in the costume she is wearing. Her costume is very revealing and is probably subject to Laura Mulrey's theory of the 'male gaze', in which women are oppressed in the music and film industry, and objectified in sexualised costumes.
Thursday, 7 July 2016
Analysis of Magazine Ad - Katy Perry, Teenage Dream
The image is very vibrant and colour, this makes it very eye catching. Katy Perry is the center of this image, drawing the attention straight to her. She is using direct address as she is looking directly into the camera, causing the advertisement to be more personal, it's like she is looking right at you asking you to buy her album. This can increase sales of the album as people feel like they have more of a personal connection. This can link to the theorist Dyers ideas of star image paradoxes, as in this picture Katy Perry is both present, thorough the way she is staring directly at us, and absent, through the way that it is simply a picture and she is not stood talking to us. The font she has used for this advert is very modern, all the writing is sans-serif. The font used for her name is similar to neon lights used in stereotypical 1950's diners, this makes it stand out as its interesting and quite unusual. The poster also includes a tagline about her recent singles featured on the album. In the bottom right corner there are website links, so that if you wanted to get more information on the upcoming album or Katy Perry in general, you can visit these websites to find out more. Her body language in the image is very open, her pose is considered sexy, and that is further emphasised in the costume she is wearing. Her costume is very revealing and is probably subject to Laura Mulrey's theory of the 'male gaze', in which women are oppressed in the music and film industry, and objectified in sexualised costumes.
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